It might sound gimmicky, but the applications here are truly impressive.
It’s a ludicrously gimmicky feature that actually uses some really cool technology underneath it.
Its sounds gimmicky, but it’s just the latest in a series of food products to tout insect contents.
But ShipFoliage isn’t even Waring’s first gimmicky business venture – he also ships out boxes of snow.
And the best part is, though the whole thing may sound a bit gimmicky, the resulting images are surreal, confusing and bubbling with magic.
With Google-backed, driverless Ubers delivering you that urgent supply of mouthwash, Amazon’s delivery drones could start to look a tad gimmicky.